2018 CONFERENCE WORKSHOPS
*  HHW Best Management Practices
    9/10/18: Monday, 1:00 pm 
    Free for members and $60 for nonmembers 

*      Learn how you can build a campaign to advance recycling behavior change
9/10/2018: Monday, 1:00 - 3:30 pm 
Free to MORA Members/$40 for Non-Members​

*  Zero Waste for Businesses 
     9/11/18: Tuesday, starts at 8am.
​     Free for members and $95 for nonmembers

Learn how you can build a campaign to advance recycling behavior change Workshop Additional Information

MORA has partnered with the Social Marketing Association of North America to bring you a training about social and behavior change. Multiple disciplines will be discussed but the focus will be on social marketing -- not to be confused with social media marketing like Facebook and Twitter. Social marketing uses commercial marketing principles to influence human behavior for societal good.

Behavior change is not easy. If it was, we would all exercise regularly and eat healthy. Even when we know something is the right thing to do, we don’t always do it. We’re human: our actions are influenced by peer pressure, personal motivations and values, convenience, cost, and the list goes on. 
By understanding how our target audience sees the behavior we are promoting, including the benefits it would bring and any barriers that may stand in the way, we can implement a campaign that is informed and effective. With research and pilot testing, a successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies. Finally, continuously evaluating a social and behavior change campaign is important to make sure it is impactful.  

This interactive 2 ½ hour training will give you various tools, strategies and case studies to help advance behavior change for social good. Participants will try out some inexpensive research techniques and create an outline of a marketing plan for a topic of their choosing. Following the training will be a free informal Social Marketing of Association Networking Event held off-site if attendees want to stay.
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Kelley Dennings, Founding President of the Social Marketing Association of North America
Kelley started her social and behavior change career in the recycling industry and then worked on forest conservation issues. She has conducted social marketing, social media, public relations and traditional advertising projects throughout her 20-year career. She recently finished her master’s degree in public health at the University of South Florida, where she became a certified social marketer. Kelley works with Action Research, a community-based social marketing agency. In her spare time, she enjoys taking pictures of water towers.
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Zero Waste Workshop Additional Information

At MORA 2018 Conference, Stoney Creek Hotel and Conference Center, Independence 8 am – 12 noon Registration includes lunch, keynote speaker, afternoon sessions and evening reception. The Missouri Recycling Association proudly presents this introductory class that provides the basics for businesses who want to take their recycling programs to the next level. Vice-President of Zero Waste USA, Gary Liss, will show attendees the importance of measuring what is wasted; how to plan for Zero Waste; and highlight businesses that have already decreased their trash bills dramatically by diverting over 90% from landfills, incineration and the environment.  The class will develop a Zero Waste Plan for a business based on the principles learned in class. This workshop is appropriate for both small and large businesses.
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 ·         Find out why businesses are embracing Zero Waste
 ·         Learn how to become a Zero Waste Business 
·         Cut trash costs and figure out how to address decreased markets for recyclables 
·         Go Zero Waste without breaking the bank 

  Zero Waste Workshop (free for MORA members, $95 for non-members).  CLICK HERE TO REGISTER FOR THE ZERO WASTE CLASS/CONFERENCE. Includes Certificate of Completion after passing Exam and submittal of Evaluation. For more information about registration, contact Angie Gehlert, Email:  angie@mora.org For more information about the class: gary@garyliss.com

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2018 CONFERENCE TOURS
Wednesday, 9/12  *3 tours held
will run simultaneously Wednesday afternoon

Liquid Soap Products/ Manufacturing Tour  
Liquid Soap Products, Ltd. specializes in household detergents derived from both virgin and recycled materials. In 2016, we installed a dish soap recovery and plastic recycling preparation line. Dish soap bottles that have been rejected during the filling process are fed into the line and shredded so as to allow separation of dish soap from plastic. The dish soap is refined so it can be reintroduced into the soap making process as a raw material. The plastics are separated by type, ground into a flake, cleaned, dried and bagged so they can be easily recycled.
Special Notes for this tour:
*No Photographs Allowed
*Attendees will be required to sign a Non Disclosure Agreement upon arrival at the facility.

Goodwill: Textile Diversion
Goodwill's mission is to empower people with disadvantages and different abilities to earn and keep employment through individualized programs and services. The Goodwill Outlet facility in Kansas City, MO processes all of the waste and unsold goods from all of the metro Goodwill locations, which amounts to approximately 4,500 tons a year. The Outlet has been working to reduce waste and diverts at least 80% of their waste stream every year through recycling efforts.  This diversion includes toys, metals, cardboard, glass, accessories and much more.

Ripple Glass: Glass Recycling
​An up-close look at Ripple’s state-of-the-art processing plant dedicated to recycling glass containers. Ripple was founded in 2009 by the people at Boulevard Brewing Company to solve the problem of lack of glass recycling and processing in Kansas City Metropolitan area. In the years since, Ripple has expanded throughout the region and now helps over 80 other communities keep glass out of their landfills while giving it the new life it deserves. At the plant you will see the cleaning, drying, sizing, color sorting and screening that goes into annually creating over 40,000 tons of furnace ready cullet. ​